When asked to design a coffee shop for my fellow design students in a building that lacks common spaces, windows, and natural light, I conceived Fern, a green space coffee shop that invites connection, collaboration, and relaxation. The visual identity is rooted in a sense of escape, using a muted sage palette, gentle curves, and arched forms to bring softness and openness into an otherwise enclosed environment. The rounded typeface mirrors the shape of the logo, reinforcing Fern’s warm, approachable identity and giving the space a feeling of comfort, whether students come to work, gather, or recharge.